Timing  ·  Registration  ·  Entertainment  ·  Course  ·  Equipment

We provide a variety of services to endurance events. Our primary focus is event timing and technological applications. In addition to race results, we typically assist events at their finish line by providing finish area and sound equipment, music, and announcing. Together, those three elements (timing, equipment, entertainment) constitute our Finish Management Package.

Below is a list of the major areas in which we service events. We offer custom packages to best meet the needs of your event.


Welcome to In Focus Timing, a company founded by athletes who are part of the endurance event community and compete themselves. We know how significant results are and the various roles it plays. From participant satisfaction of a new PR to using our data in live time for participant tracking and safety, the importance of accurate and expedient timing cannot be understated.

We time events of all types, sizes, and budgets. Be it 5k fundraisers, major marathons, triathlons, snowshoe races, XC skiing, stair climbs, bike races - if you can direct it, we can time it. From the PTA 5k with a couple of hundred to the Nike Women's Half Marathon, and everything in between. Whether you're looking for 'basic' finish line timing or need live split data every 5k of your marathon, we have the equipment, resources, and know-how to provide it.


Yes, the race director needs good data. But the organization that ultimately must handle all issues concerning registration is the event timer. To that end, no one understands the data element better than the timers, themselves. In 2004, our founding company, ARE Event Productions, created its own online registration system to service its own events. As participants of those events - who happen to also be race directors - experienced that system, they began to ask if they could use it. Eager to provide the best customer service and a superior product, was fully deployed as a service available to any event.

ZippyReg is a fully customizable, dynamic, "single-page" registration system. Its focus is simple: your event. It has no ads or endless pages to click through when trying to simply register, it handles nearly any imaginable race scenario and has low processing fees.


Upbeat music along with informative and entertaining announcing can greatly add to the participant experience. We have all the equipment to entertain, inspire, and inform your participants.


Design · Marking · Management
Participant safety should be your first priority and participant experience a strong second. These two are deeply related to how your course is designed. As directors of our own events and course consultants and managers to countless others, we know the things you need to look out for; what you must do and what to avoid. Below are sections that outline how we can be of service to the course component of your event.

Course Planning, Development, Deployment:
  • Evaluate Best Route and Course Type
  • Detailed time analysis of participant activity and densities
  • On-course traffic management
  • Multi-race events with overlapping routes
  • Marking

Course Staffing:
  • Management (Pre-race day and on-site at the event)
  • Supplies (Vests, flags)
  • Lead Vehicle/Bike Assistance


We maintain a full inventory of general race supplies and equipment, including:
  • Banners
  • Clocks
  • Cones
  • General Finish Area Equipment
  • Sound Equipment
  • Trusses
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Helpful Links

Timing Technology

We offer ChronoTrack, Ipico Sports, and FinishLynx using HyTek Meet Manager.